Privacy Policy

Introduction

Active Adventures Australia ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with our adventure tourism activities.

By accessing or using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our adventure tours or activities
• Subscribe to our newsletter or marketing communications
• Contact us through our website forms or email
• Create an account on our website
• Participate in surveys, contests, or promotional activities
• Provide reviews or testimonials

This information may include your name, email address, phone number, postal address, date of birth, emergency contact information, medical conditions relevant to adventure activities, payment information, and preferences regarding our services.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website addresses
• Search terms used to find our website

How We Use Your Information

We use the information we collect for various purposes, including:

• Service Provision: To provide, operate, and maintain our adventure tours and related services
• Communication: To communicate with you about bookings, changes to tours, safety information, and customer service
• Safety and Emergency: To ensure participant safety during activities and contact emergency services or contacts if necessary
• Marketing: To send you promotional materials, newsletters, and information about new adventures (with your consent)
• Website Improvement: To analyze website usage and improve our online experience
• Legal Compliance: To comply with legal obligations and protect our rights
• Payment Processing: To process payments and prevent fraudulent transactions

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you, including payment processors, booking systems, email marketing platforms, and safety equipment suppliers.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of others.

Emergency Situations

In case of medical emergencies during adventure activities, we may share relevant medical and contact information with emergency services, medical professionals, or designated emergency contacts.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a portable format.

Correction and Updates

You have the right to request correction of inaccurate personal information and to update your information when it changes.

Deletion

You have the right to request deletion of your personal information, subject to certain exceptions such as legal obligations or legitimate business needs.

Marketing Opt-out

You can unsubscribe from our marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. Cookies are small text files stored on your device that help us remember your preferences and improve our services.

You can control cookie settings through your browser preferences, though disabling cookies may affect website functionality. We use both session cookies (deleted when you close your browser) and persistent cookies (remain until deleted or expired).

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your jurisdiction. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. For participants between 13 and 18 years old, we require parental consent and may collect additional information such as parental contact details and medical information relevant to adventure activities.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

• The nature of the information and how it is used
• Legal and regulatory requirements
• Business and operational needs
• Safety and liability considerations for adventure tourism activities

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days of receiving your request.